Appearance
Episode 5 — Limited sales & events (without the mess)
Typical flow:
- Post your offer with a clear keyword in the caption (e.g. “Comment SALE”).
- Set Auto DM with the link, code, or “how to buy” steps.
- Use once per person so one user doesn’t farm multiple codes from one post.
- Set an end date that matches when the sale ends.
Optional: Add a short public reply for FAQs (“Do you ship to…?”) so the DM stays for the real conversion step.
After the event
- Turn automation off or let the end date handle it.
- Save the post in a Highlight if people still discover it later—but update copy if the offer is over.
Series
- Previous: Episode 4
- Next: Episode 6 — Official path
- All episodes: Instagram mini-series