Episode 3 — Keywords & “once per person” #

Two features keep automation clean:

Keywords #

Only send your DM when the comment includes words you care about—e.g. INFO, PRICE, LINK.

Why it helps: Random emoji-only comments or spam don’t trigger your message.

Once per person #

On a single post, each user gets your DM only once (when you turn this on).

Why it helps: Great for giveaways, lead magnets, or events where you don’t want the same person spamming comments for multiple DMs.

Try this on your next launch #

1. Pick one keyword you say in the caption (easy to copy).
2. Turn on once per person if it’s a promo or contest.
3. Watch your stats in the app to see how many people matched.

More detail: How to use

Series #

• Previous: Episode 2
• Next: Episode 4 — Automation end date
• All episodes: Instagram mini-series