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Content strategy overview
A concise plan to turn ReplyBridge’s official channels (especially Instagram) into saves, profile visits, and installs. For full copy and PNG specs, see reply-bridge marketing/STRATEGY.md.
Positioning
An app that turns Instagram comment and DM responses into a clean, automated official path.
- Audience: Teams that run Instagram business or creator accounts solo or with a small crew.
- Differentiation: Meta official APIs (Private Reply, Comments API), per-post automation window, keywords and once-per-user rules to reduce spam.
- Tone: Editorial, spacious typography—Digital Curator—not hype or emoji overload.
Audience segments (summary)
| Segment | Core message |
|---|---|
| Solo creators (~5k–100k) | “From comment to DM—automatically.” |
| One-person ecommerce / SMB | “Keywords + once per user—no spam.” |
| Agency / brand manager | “Per-post sends and reach you can report.” |
Start with creators and SMB; expand report-style content later.
Content pillars (mix guide)
| Code | Name | Role | Mix (guide) |
|---|---|---|---|
| F1 | Teach | Explain Private Reply, keywords, windows | ~30% |
| F2 | Use case | Launches, events, real scenarios | ~25% |
| F3 | Product | Feature highlights, UI tips | ~20% |
| F4 | Proof | Testimonials, stats screenshots, quotes | ~15% |
| F5 | Community | Q&A, lessons learned, roadmap polls | ~10% |
Format mix (examples)
| Format | Goal |
|---|---|
| Vertical multi-slide feed posts | Saves & shares |
| Short Reels (screen capture, before/after) | Reach |
| Square single-image posts | Product shots & reviews |
| Stories | Q&A, links, cross-promotion |
Post when your audience is likely scrolling (e.g. weekday mornings/evenings) and refine with data.